4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance
There are a lot of moving pieces to PPC campaigns. On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing. On the other hand, you need to create performance reports for clients, monitor campaigns, and adjust bids constantly. Through this all, it’s easy for […]
Is AI Truly Creative or Just Following Orders?
It’s no secret that AI has made pretty huge waves in the world of art, music, writing, and just about every corner of the creative industry. From creating music tracks that sound like they’ve been composed by human artists to producing paintings that could easily be mistaken for works by renowned painters, AI is certainly […]
GS1 Digital Link for Business: A Strategic Roadmap for Leaders
As a business leader, staying ahead in a competitive market means leveraging technology that drives efficiency and growth. GS1 Digital Link for business is more than a barcode upgrade, it’s a strategic asset that enhances traceability, strengthens customer trust, and streamlines operations. This guide is your first step in understanding its potential impact. Through real-world […]
The Humane Ai Pin Has Already Been Brought Back to Life
In the Discord voice chat, Marcel broke the news by sharing his screen and playing a video. In it, he held out his hand, and across his palm the Humane Ai Pin’s laser projector played the music video for Nomico’s “Bad Apple,” which has become a meme as the first video hackers put on a […]
Endor Labs: AI transparency vs ‘open-washing’
As the AI industry focuses on transparency and security, debates around the true meaning of “openness” are intensifying. Experts from open-source security firm Endor Labs weighed in on these pressing topics. Andrew Stiefel, Senior Product Marketing Manager at Endor Labs, emphasised the importance of applying lessons learned from software security to AI systems. “The US […]
Essential AI Agent Skills That Drive Business Success in 2025
Businesses, including digital marketing agencies and advertising companies, are now aiming to automate workflows for better outcomes. AI agents appear to be one of the most effective ways to achieve this. Undeniably, the rise of AI marketing has also naturally led to the increasing prominence of AI agents. In other words, AI agents became the […]
Leveraging AI in Content Marketing for Greater Engagement
Artificial Intelligence reshapes content marketing in real time. It brings clarity to audience segmentation, streamlining campaigns with unmatched precision. It isn’t just about saving time. AI creates personalized experiences that feel natural and relevant, improving how brands connect with people. Want deeper insights? These tools analyze patterns no human team can uncover as quickly or […]
Building Topical Maps with AI Agents
AI-powered discovery is driving the evolution of search, changing how users interact with digital content. As search moves beyond traditional engines and into AI-driven platforms, topical maps remain a key strategy for structuring content in a way that aligns with how AI systems process and retrieve information. In this article, we’ll explore how AI Agents […]
DeepSeek Has Gotten OpenAI Fired Up
It’s been just over a week since DeepSeek upended the AI world. The introduction of its open-weight model—apparently trained on a fraction of the specialized computing chips that power industry leaders—set off shock waves inside OpenAI. Not only did employees claim to see hints that DeepSeek had “inappropriately distilled” OpenAI’s models to create its own, […]
OpenAI Operator kickstarts era of browser AI agents
OpenAI has unveiled Operator, a tool that integrates seamlessly with web browsers to perform tasks autonomously. From filling out forms to ordering groceries, Operator promises to simplify repetitive online activities by interacting directly with websites through clicks, typing, and scrolling. Designed around a new model called the Computer-Using Agent (CUA), Operator combines GPT-4o’s vision recognition […]