Top AI-Generated Advertising Campaigns from Famous Brands
An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is undoubtedly a must. So much so that, 61.4% of marketers have already used […]
5 Ways AI Shapes Beverage Marketing for Breweries
In the bustling beverage industry, staying on top of the wave means embracing innovation, and artificial intelligence (AI) is leading the charge. From crafting your perfect drink to ensuring it’s in stock when you want it, AI is quietly revolutionizing the entire process of owning a brewery. It’s not just about automation; it’s about creating […]
Meeting DSPy SEO Programming Framework
Are you exhausted from constantly prompting engineering tasks? Do you find the process fragile and tiresome? Are you involved in creating workflows using language models? If so, you might be interested in DSPy. This blog post provides a gentle introduction to its core concepts. While building robust neuro-symbolic AI workflows, we’ll explore the synergy between […]
To Build a Better AI Supercomputer, Let There Be Light
GlobalFoundries, a company that makes chips for others, including AMD and General Motors, previously announced a partnership with Lightmatter. Harris says his company is “working with the largest semiconductor companies in the world as well as the hyperscalers,” referring to the largest cloud companies like Microsoft, Amazon, and Google. If Lightmatter or another company can […]
Databricks claims DBRX sets ‘a new standard’ for open-source LLMs
Databricks has announced the launch of DBRX, a powerful new open-source large language model that it claims sets a new bar for open models by outperforming established options like GPT-3.5 on industry benchmarks. The company says the 132 billion parameter DBRX model surpasses popular open-source LLMs like LLaMA 2 70B, Mixtral, and Grok-1 across language […]
How AI is Taking Over Social Media
Welcome to the dawn of a new era in social media where the line between reality and virtuality blurs: giving rise to AI influencers! Let’s discover together the fascinating world where artificial intelligence and personas meet and create the next frontier of social media. If you ended up here, I take it that you are […]
The Power of Micro-Influencers in Niche Marketing
Ever scrolled through your TikTok feed and felt like you’re just seeing endless ads that don’t quite speak to you? Well, imagine stumbling upon a recommendation from someone who feels like a friend – someone who gets you, knows what you like, and has been where you are. That’s the magic micro-influencers bring to the […]
Schema Markup Is Here To Stay. Here’s The Evidence.
Table of contents: Schemas are everywhere Tim Berners-Lee’s and WordLift’s visions changed the way I see schemas and SEO forever The debate in the Women in Tech SEO community SEO visionaries have a secret advantage Indicators as an educated approach The Generative AI Challenge Measurable schema markup case studies Final words Schemas Are Everywhere Schemas […]
Selective Forgetting Can Help AI Learn Better
The original version of this story appeared in Quanta Magazine. A team of computer scientists has created a nimbler, more flexible type of machine learning model. The trick: It must periodically forget what it knows. And while this new approach won’t displace the huge models that undergird the biggest apps, it could reveal more about […]
AIs in India will need government permission before launching
In an advisory issued by India’s Ministry of Electronics and Information Technology (MeitY) last Friday, it was declared that any AI technology still in development must acquire explicit government permission before being released to the public. Developers will also only be able to deploy these technologies after labelling the potential fallibility or unreliability of the […]