SEO KPIs in 2025: What Really Matters in the Age of AI
Ten years ago, SEO was predictable: rank higher, earn more traffic, improve CTR, and conversions would follow. But in 2025, this model has collapsed under the weight of one undeniable shift. Search is no longer just about sending people to websites. Search is now about giving people the answer instantly. Today, users are getting what […]
Europe Scrambles for Relevance in the Age of AI
That concentration of power is uncomfortable for European governments. It makes European companies downstream customers of the future, importing the latest services and technology in exchange for money and data sent westward across the Atlantic. And these concerns have taken on a new urgency—partly because some in Brussels perceive a growing gap in values and […]