4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance
There are a lot of moving pieces to PPC campaigns. On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing. On the other hand, you need to create performance reports for clients, monitor campaigns, and adjust bids constantly. Through this all, it’s easy for […]
Leveraging Social Media Analytics to Boost Fundraising Campaigns
Do you want to maximize the impact of your fundraisers? Check out this guide to harnessing the power of analytics. Having a strong social media strategy is one thing. But understanding why it works—or why it doesn’t— is another. Social media analytics software can become an indispensable tool in the process of helping your fundraising […]