What does Google’s AI Mode really want from your product page — and what exactly is Chunk Optimization?
To help brands prepare for AI-driven search, I built a simulator that models how AI systems like Google AI Mode, AI Overviews, Perplexity, and ChatGPT retrieve and rank content. AI Mode is Google’s most significant shift in the commercial search experience to date. In simple terms, AI Mode (currently available only in the U.S.) turns […]