How to Leverage AI for B2B Content Creation

Once a surprising word, AI has now evolved into a transformative force for modern-day businesses. Its influence extends beyond gaming, disrupting every aspect of the marketing and content creation industries. This evolution signals a promising future for B2B marketers, offering new opportunities and efficiencies. According to a study conducted by SurveyMonkey of 707 US workers, […]

How Glasses.com Transformed E-commerce Content Creation with AI

The impact of content for an e-commerce website is massive, enabling online retailers to connect more with their audience while serving search engines with information. The work carried out by WordLift for Glasses.com moves in an unprecedented direction in digital marketing, ensuring an increase in organic traffic with a set of AI-powered tasks focused on […]