What does Google’s AI Mode really want from your product page — and what exactly is Chunk Optimization?
To help brands prepare for AI-driven search, I built a simulator that models how AI systems like Google AI Mode, AI Overviews, Perplexity, and ChatGPT retrieve and rank content. AI Mode is Google’s most significant shift in the commercial search experience to date. In simple terms, AI Mode (currently available only in the U.S.) turns […]
Google’s Gemini 1.5 Pro dethrones GPT-4o
Google’s experimental Gemini 1.5 Pro model has surpassed OpenAI’s GPT-4o in generative AI benchmarks. For the past year, OpenAI’s GPT-4o and Anthropic’s Claude-3 have dominated the landscape. However, the latest version of Gemini 1.5 Pro appears to have taken the lead. One of the most widely recognised benchmarks in the AI community is the LMSYS […]
AI-Driven SEO Insights from Google’s Leaked Documentation
In the wake of a massive leak purportedly showcasing over 2,500 pages of Google’s internal documentation, the SEO community stands on the brink of a great insights into the intricate workings of the world’s dominant search engine. The documents unveiled by Rand Fishkin and Michael King, believed to detail the mechanisms behind Google Search, offer […]