What does Google’s AI Mode really want from your product page — and what exactly is Chunk Optimization?
To help brands prepare for AI-driven search, I built a simulator that models how AI systems like Google AI Mode, AI Overviews, Perplexity, and ChatGPT retrieve and rank content. AI Mode is Google’s most significant shift in the commercial search experience to date. In simple terms, AI Mode (currently available only in the U.S.) turns […]
The Core Principles Behind Effective SEO Optimization
So, you’ve got an awesome website, but it feels like a hidden gem lost in the depths of the internet. You want to shout from the digital rooftops about your awesome content or products, but nobody seems to be listening. That’s where SEO swoops in like a caped crusader, ready to save the day. But […]