What does Google’s AI Mode really want from your product page — and what exactly is Chunk Optimization?
To help brands prepare for AI-driven search, I built a simulator that models how AI systems like Google AI Mode, AI Overviews, Perplexity, and ChatGPT retrieve and rank content. AI Mode is Google’s most significant shift in the commercial search experience to date. In simple terms, AI Mode (currently available only in the U.S.) turns […]
Converting Product Data into Clicks: Arnette’s 11.4% Growth Story
A digital success story powered by smarter ecommerce content. The Challenge: Great Products, Hidden Online Arnette is a bold, Gen Z-focused eyewear brand known for its style and sustainability. But even the most distinctive brands can get lost online. Despite having detailed product information—like materials, eco-packaging, and certifications—Arnette wasn’t showing up in search results as […]
Creating Product Descriptions from Images: A Step-by-Step Guide
Introduction Importance Of High-Quality Product Descriptions In E-Commerce High-quality product descriptions are the cornerstone of a successful e-commerce business. They inform potential buyers about the product’s features and benefits and play a crucial role in enhancing SEO, increasing site visibility, and building trust in the brand. However, for e-commerce companies managing extensive inventories, crafting unique […]