With a strong foundation already in place, eye-oo took a strategic step towards long-term growth by partnering with WordLift. This collaboration led to significant improvements within just a few months.
“Since investing in WordLift in September 2023, we achieved a 30% increase in sales within a few months, as promised. Additionally, we saw an 80% increase in organic traffic to our website, which is significant given our extensive sub-markets in Denmark, Sweden, Poland, Germany, Spain, and the US, and our catalog of over 30,000 products.”
Established in Italy in 2020, eye-oo is a multi-brand platform showcasing a divergent selection of eyewear. The brand commitment to excellence goes beyond established names: the platform is a testament to dedication to innovation and originality.
Eye-oo curates unique and cutting-edge pieces from visionary designers and emerging brands, providing customers with a distinct and captivating eyewear experience.
Eye-oo, an active and visionary company, is deeply attuned to the complexities and competition of its market. Recognizing the importance of staying ahead in the digital landscape, the organization has chosen to partner with WordLift to maintain its leadership position in the eyewear sector.
Eye-oo was looking for something to differentiate itself, an assist that could keep it one step ahead of his competitors:
“What intrigued us about WordLift was that they already had experience in the eyewear industry and had the technical SEO expertise that we were looking for”.
“The eyewear industry is hyper-competitive. Since our target market is highly saturated, the scale-up barriers are difficult to overcome. The best websites are constantly investing in technology and consumers are searching for a trustworthy website.
We wanted to find and invest in an innovative, long-term solution that was an alternative to traditional PPC advertising models. Since Google and other digital technologies, in general, are constantly evolving, we did not want to remain static and lose the opportunity to be a contender, or even a leader, in our industry.”
Outcomes and Achievements
- A 30% increase in sales in a few months.
- An 80% enhance of organic traffic to its website.
- A rise of organic impressions on Google Search and Google Shopping for a selection of 10,000 products in the submarkets of Denmark, Sweden, Poland, Germany, Spain and the Netherlands.
*While eye-oo acknowledges that their impressive growth is the result of various factors, their data analysis and strategic actions during this period suggest that WordLift has played a meaningful role in enhancing the brand’s online presence and performance across multiple markets.
”By investing in WordLift, we believed we could achieve long-term growth, gain an edge over more established sites, and improve our authority in Google rankings. This strategic approach was essential for positioning eye-oo as a credible and recognized player in the competitive luxury eyewear market.”
What They Aimed to Achieve
One of the challenges eye-oo encountered was the implementation process: the main goal was to learn how to achieve natural and organic growth.
“We had to use internal resources to complete some tasks necessary to implement the technology in multiple languages.
Despite the need to rely on internal resources, this was an opportunity for us. It allowed us to streamline our processes and workflows, gaining valuable knowledge and insights into using Google Merchant Center effectively, something we previously lacked.”
Strategic Moves
Product Feed Optimization:
- Accurate Data: WordLift ensured the product data was accurate and up-to-date, which is crucial for Google Merchant Center. This includes product titles, descriptions, prices, and availability.
- Enhanced Descriptions: By leveraging structured data, we enhanced product descriptions with additional attributes and specifications, making them more appealing and informative.
Automated Updates
- Real-time Sync: We automated the synchronization of product data with Google Merchant Center, ensuring that any changes in the product catalog are reflected in real-time.
- Error Reduction: Automated updates reduce the chances of errors and discrepancies in the product feed, which can lead to disapprovals or suspensions in the Google Merchant Center.
Performance Tracking and Optimization
- Analytics Integration: We integrated with analytics tools to track product performance in Google Merchant Center. This includes metrics like impressions, clicks, and conversions.
- Data-Driven Decisions: By analyzing the performance data, the store can make informed decisions on product listings, pricing strategies, and promotional campaigns.
Through a collaborative effort with WordLift, eye-oo can add structured data to its product feed, improving search engine and Google Shopping visibility. Furthermore, eye-oo intends to continue this partnership, integrating the expertise of both WordLift and its in-house team. Moving forward, this partnership will facilitate the creation of up-to-date, engaging, and high-performance product descriptions, while maintaining the brand’s unique characteristics and strengths using Wordlift’s AI.
One of the main advantages of structured data is that it includes sophisticated schema markup for a specific purpose. Schema markup tells search engines what a particular piece of content means so that it is more likely to appear in rich results such as carousels, snippets, and knowledge graphs. E-commerce websites can benefit from these rich results by using structured data.
Brand SERP Optimization
In the competitive landscape of e-commerce, establishing a robust Brand SERP (Search Engine Results Page) is crucial for fostering and maintaining customer trust. When users search for your brand, a well-optimized Brand SERP ensures they encounter authoritative and comprehensive information, including website, social media profiles, customer reviews, and a product knowledge panel.
Achieving a brand knowledge panel is a significant milestone, as it signifies that Google recognizes your brand as trusted and established. This panel showcases essential information about your products directly in the search results, making it easier for potential customers to find and trust your offerings. It enhances visibility and credibility, leading to higher click-through rates, increased organic traffic, and ultimately, more conversions and sales.
Investing in SEO strategies to enhance your Brand SERP not only differentiates your brand from competitors but also strengthens your online presence. In a saturated market, this differentiation is key. By improving your online visibility, you establish a stronger connection with your audience, fostering long-term loyalty and growth.
This strategic approach aligns with the principles of structured data and knowledge graphs, which are integral to modern SEO practices and are exemplified by the successful partnership between Eye-oo and WordLift.
Key Takeaways
By leveraging WordLift’s capabilities, an eyewear e-commerce store improves its SEO, enhances the user experience, and efficiently manages its Google Merchant Center, achieving natural and organic growth and leading to increased visibility and sales.
Discover how choosing to work with WordLift can elevate your business, just like eye-oo did. Explore the benefits today!
“WordLift and their experience in the eyewear industry helped improve eye-oo’s positioning in a hyper-competitive market. This collaboration allowed us to streamline processes, gain valuable insights, increase our sales, and achieve organic growth, positioning eye-oo as a new competitor in the luxury sector with a sustainable and long-term solution.”
– Aaron Jacopo Perelli , COO, eye-oo
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